muslim-americans:
younger, well-educated, affluent |
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- Muslim-Americans are younger than the overall U.S. population
- 67% have household income of > $50,000
- 26% have household income of > $100,000
- 62% have a college degree
- 60% are married
- 54 to 46% male-to-female ratio
- 56% are in the highly sought after 18 to 39 year-old demographic
- 41% of Muslim-Americans own homes
- Only 13% in 55+ demographic
- Population is fairly evenly distributed geographically
Data from Pew Research Center survey, Muslim Americans: Middle Class and Mostly Mainstream, May 22, 2007; Cornell University study, April 2002; Zogby International, 2001; Muslim American Project - VOTE
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create interest and market to new customers |
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Create interest and market to new customers with your adverting campaign in ILLUME. Being an advertiser means access to a global audience of active and informed consumers in both the Muslim-American and overseas markets. The potential for growth in demand for your products and services can be realized through ILLUME. |
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build your brands and foster loyalty |
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Your company’s relationship with ILLUME will provide you with access to the rapidly growing, well-educated and affluent Muslim-American demographic that spends $170 billion annually. This reinforces your brand image among underserved Muslim-American consumers. ILLUME is a unique avenue for increased corporate branding, exposure and awareness. |
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be recognized as a leader in the community |
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By advertising with ILLUME, your company will serve the needs of Muslim-American consumers. In addition, your company will be able to establish healthy relationships with the Muslim-American community. |
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support independent media |
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The impact is powerful, positive and lasting. |
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