Muslim-Americans are younger than the overall U.S. population
67% have household income of > $50,000
26% have household income of > $100,000
62% have a college degree
60% are married
54 to 46% male-to-female ratio
56% are in the highly sought after 18 to 39 year-old demographic
41% of Muslim-Americans own homes
Only 13% in 55+ demographic
Population is fairly evenly distributed geographically
Data from Pew Research Center survey, Muslim Americans: Middle Class and Mostly Mainstream, May 22, 2007; Cornell University study, April 2002; Zogby International, 2001; Muslim American Project - VOTE
create interest and market to new customers
Create interest and market to new customers with your adverting campaign in ILLUME. Being an advertiser means access to a global audience of active and informed consumers in both the Muslim-American and overseas markets. The potential for growth in demand for your products and services can be realized through ILLUME.
build your brands and foster loyalty
Your company’s relationship with ILLUME will provide you with access to the rapidly growing, well-educated and affluent Muslim-American demographic that spends $170 billion annually. This reinforces your brand image among underserved Muslim-American consumers. ILLUME is a unique avenue for increased corporate branding, exposure and awareness.
be recognized as a leader in the community
By advertising with ILLUME, your company will serve the needs of Muslim-American consumers. In addition, your company will be able to establish healthy relationships with the Muslim-American community.
